Corporate Identity

The complete branding covers all the company stationery design, logo design and business cards. The whole corporate branding clearly outlines the important contact elements and emphasises the corporate colours. This concept of strengthening your brand and consistency in design is crucial in communicating your message and building your corporate image. At AppelCentric we are brand conscious and we believe that branding is a very important asset to an organisation.

Corporate identity is an important part of an organisation. It defines the organisation and everything it stands for. It carries the organisations colours, logo and overall branding feel. It is a good way of getting your message out there and building valuable business leads.

At AppelCentric we work with you to first understand your brand, your business objectives and the message you wish to portray. Our corporate branding team will then design some mockups based on the findings. After mockups you are allowed to make changes so that we can come up with a final design that best represents your corporate identity.

Brand Development

Every interaction with your company leaves a footprint... be it muddy or clear.  Customers factor the brand into their purchases, however, they not only buy your products or services, they also buy your reputation, promises and what your brand represents.   

When developing your brand it should be able to communicate your values, philosophy as well as its personality immediately.

We talk you through choosing colours - their symbolism,  personality and mood they can evoke, typeface, symbol or wordmark.   Your brand should be unique; the colours and style should clearly reflect that.

Keep It Consistent - Have a Style Guide.

You've gone to so much trouble getting your brand identity created, and you don't want to have it misrepresented in any way. AppelCentric can create a Style guide that clearly shows how all your communications remain consistent with the same 'look and feel'.

Brand Strategy

'Synergy' is the key.  Simply defined, it means that the whole is greater than the individual parts. Your marketing framework consists of
  • Brand and Corporate Identity
  • Sales and Marketing Tools
  • Strategy
Branding is the sum total of a company's identity - from its name and logo to every piece of communication, internal or external - to every encounter every customer or potential customer has with it.

AppelCentric can assist you to:

  • Build a brand to differentiate you from your competitors
  • Develop strategies to effectively market your brand to potential customers
  • Position your business to create new possibilities
  • Develop a direct mail campaign (online or print), which is still by far the the best method to reach your target market


Logo Design - A brand is like your thumb print.

A brand or logo design plays a significant role in creating your corporate identity - or brand personality

A brand is fundamental to the success of your business; the time and effort is well deserved in developing your branding.

Once an identity has been established, the logo is then applied to other marketing materials like stationery, brochures, business cards, signage, banners, point of sale items, packaging and a website - all referred to as collateral. 

A professionally designed brochure with relevant text and images will help define your brand personality.

Consider the strategic marketing used by companies with the array of advertising you see on a day to day basis - a bag from a trade show or retail store, bill boards, vehicle signage.